Have you ever purchased B2B contact database or email marketing lists that had a lot of data that wasn’t relevant to your target audience or business? Well, did you ever think whose fault was that?? Sometimes, you just blame it on the database provider/vendor. When you invest in a bucket of B2B contact database, it’s […]
business email list
How Important Is Customer Database Segmentation?
Segmentation is a way of arranging your customers into smaller groups depending on the type. It is aligning the products and services with respect to the target audience. By doing this it will help you extract maximum from your database. Not all customers are same hence the one fit approach is a fail. Segmenting your […]