Data cleaning also known as Data Scrubbing it involves correcting, removing inaccurate, irrelevant and duplicate record from a database. Then replacing or modifying the dirty data. Data is the most valuable asset for the business hence it has to be cared and looked after. It is vital that the data supplied must be easy as […]
A Simple Yet Effective Guide to Successful Email Marketing for Start-ups
Email marketing strategies and tactics are spread across the web. But even with the help of resources and email marketing softwares, mistakes are regularly made. Creating a brand and a strong user base is the ultimate bottom line for a start-up. However the founders should adopt the right method to make email-marketing work in their […]
6 Key Factors to Consider While Purchasing B2B Contact Database
Have you ever purchased B2B contact database or email marketing lists that had a lot of data that wasn’t relevant to your target audience or business? Well, did you ever think whose fault was that?? Sometimes, you just blame it on the database provider/vendor. When you invest in a bucket of B2B contact database, it’s […]
How Important Is Customer Database Segmentation?
Segmentation is a way of arranging your customers into smaller groups depending on the type. It is aligning the products and services with respect to the target audience. By doing this it will help you extract maximum from your database. Not all customers are same hence the one fit approach is a fail. Segmenting your […]
B2B Marketing Myths, You Need To Stop Believing.
B2B Marketing getting more and more popular with the growth of digital and content marketing. As a result, many people consider themselves to be specialist; they come up with their own ideas of what B2B marketers should and shouldn’t be doing. There are a lot of myths, assumptions and misconceptions about what B2B Marketers can do and […]